It seems that the telcos and the cable companies just can’t stop making questionable claims against each other. It’s been going on for years, but it seems that the telcos are finally going to court over it. Last month, we mentioned that Verizon was suing Time Warner Cable over what it claimed was false advertising, but then had to embarrassingly admit that its own ads were misleading as well. Now, AT&T is suing Comcast for misleading advertising thanks to a print ad campaign that suggests AT&T DSL customers will have to put a huge cabinet on the side of their homes. As AT&T points out, it only needs to install such cabinets for one out of approximately 750 homes — and it never installs them on private property without the permission of the homeowner. To be honest, it hardly seems like that big of a deal either. If it took a big box on the side of my house to get great internet speeds, I’d be fine with it.
But the thing that seems most strange, is this constant focus on attacking each other with exaggerated and misleading claims. That’s a sign of a stagnating industry. A growing industry focuses on promoting what’s new and what great features it has. Or, if it does mention the competition at all, it’s to show why its service is better — not why the other’s is worse. The fact that the two sides are attacking each other in this manner, while broadband providers in other countries are spending their money on actual improvements is rather disappointing. If these broadband providers put half as much effort into just offering better service, perhaps it wouldn’t have to resort to name calling and lawsuits against each other.
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