Italian pasta king puts company in hot water with anti-gay comment
By Steve Scherer ROME (Reuters) – When pasta king Guido Barilla found himself pilloried on social media for saying he would never use a gay family in his advertising, rival pasta maker Buitoni was quick to capitalize. A picture on its Facebook page of an open door looking out onto a courtyard featured the caption: “At Buitoni’s house, there’s a place for everyone.” It was a stark demonstration of the rising power of social media. Barilla’s comments to a medium-sized Italian radio station on Wednesday quickly became a global public relations disaster with a likely knock-on effect on sales. …No tags for this post.